Some of the most underrated internet marketing tools are URL shorteners. They not only shorten long links to prevent a wild URL from overshadowing your content, but they also monitor the performance of any landing page, giving you valuable statistics on the efficiency of your links. Here is a compilation of information regarding URL shorteners that you might find useful.

What is a URL Shortener?

If you're new to the world of social media marketing, you've definitely realised that links occasionally can be a bit awkward.

They may grow lengthy.

1. extended URL string
They can become somewhat complicated (particularly if you're tracking them).

2. large URL
They can occasionally be a little annoying.

3. monitoring URL
Additionally, you don't want the connections to all of that excellent content to overshadow your efforts if you're seeking to spread useful knowledge to a growing audience.

URL shorteners are useful in this situation.

These incredibly straightforward tools simplify the task of tracking your links.

Additionally, they improve the presentation of our tweets, status updates, and other information.

How to shorten a URL

The native networks and dashboards we use every day are just a few of the useful tools we have at our disposal for shortening URLs.

There are some fantastic websites that handle URL shortening as tools, offering complete stats and archives of anything you shorten. For these services (and for URL shortening in general), your URL is changed to a different domain (for example, google.com becomes bit.ly) and the permalink is changed to a series of numbers and/or letters (for example, shawturl.com/blog becomes shawturl.com/HDYcR).

What's the Point of Using Shorter URLs?

Organizations, marketers, and regular people alike can all benefit from using short URL links. They're not only more aesthetically beautiful than long connections, but they're also easy to use and administer. A short, simple link is more likely to be clicked by website visitors and potential buyers than a long, complicated one. Twitter and LinkedIn allow for shorter posts that include shorter URLs because of this. Therefore, you can get more attention and clicks/views with the same amount of content by using fewer characters.

Why should I use shorteners for URLs?

Here are some reasons why you should use a link compressor to shorten URLs:

Small URLs are easy to remember:

http://yourtube.com/e/b17ab777-ceb6-f7fd-8411-ca3a6ca9c9d4ssa/Url-Shortener

OR

https://shawturl.com/F4TDH

Which do you think is easier to talk about?

Of course, not every URL is that hard to read. Still, many links are often wordy and long because SEO wants them to be. Search Engine Optimization is all about getting a better ranking on Google and other search engines. The keywords in the URL are one of the most important things that Google or any other search engine looks at. The URLs help describe what's on the page, so it's hard for the user to cut down the URL and use it. Long links are hard to share in emails and on social media sites like Twitter and Facebook.

With help from tools like the Facebook URL shortener, you can make a short URL and a link that is easier to use.

Useful if you want to share the content

We all know that some social media sites, like Twitter, have a limit on the number of characters you can use. This means that users can't post long URLs. So, the post needs to be useful and short. The best create short URL tool is the one that makes a shorter web address with more accurate information about the content you want to share, instead of a tweet with a long URL and misleading information. Also, if you make a URL with a link compressor, you should brand it so you know when it is shared.

They look better than the others.

Google URL shortener comes in handy when you want to make a URL look better. When shared on social media, URLs that are short and clear tend to look better. Not only are they useful for social media, but they are also helpful when you need to add a URL to something like an infographic or a print ad. Also, people who use a mobile device will have a better experience if the URL is short.

Traffic monitors can be added to the shortened URL.

If you want to know how your content is doing and how users are reacting to it, you can use a custom link compressor to track how your social media post is being shared and how it is being used over time.

But it is very important to make sure that the link shortener is not hurting your SEO. There's no doubt that the more a piece of content is shared, the better it is, so it would be a shame if search engines didn't recognise a link made with a free Create short URL.

What effect does URL Shortener have on SEO?

Facebook and Twitter are becoming more and more popular, and so are links compressors. There are basically two kinds of Google link shorteners: the ones we use to shorten URLs so we don't go over Twitter's character limit and the ones social networks use automatically whenever something outside their systems is triggered.

Both of these measures help SEO experts figure out a lot about a website's strength or authority. Now you're probably wondering if they all talk about the same thing, aren't you? The main question is whether or not using a URL shortener hurts SEO. You'll be glad to hear that it's good all the way through, and the conclusions are even better. Google says that using the create short link tool has no negative effect on SEO as long as the Google link shortener works correctly and treats the change as a 301 redirect.

This should make you aware of one possible problem: if you use a chain conversion link shortener (which is likely, but you never know what might tempt you), you are basically setting up a daisy chain of 301 redirects, which can cause some problems (at least with BING).

Shorteners of links change the "No Follow" tag.
One of the most important things to come out of all this is that social media sites usually have a "NoFollow" tag. This is a common practise that is used to stop cheating, like when a link from Facebook, for example, is counted toward a site's PR (PageRank), which artificially boosts the site's authority.

Search engines look at the "NoFollow" tag and don't pass any value through the URLs on the page. However, Google's short link generator gets around this and shortens web addresses, which are then followed back by search engines and do pass at least some value.

This is good news for people who use Twitter and Facebook as part of their social marketing campaigns. It is even better news for people who post links to their websites on Facebook.

ShawtURL URL Shortener

ShawtURL is a tool for making short URLs. It's a free tool for making links shorter, and you don't have to sign up or register to use it. Also, it is a very easy-to-use tool for making short URLs. All you need is a good internet connection.